Before & After: Staging the 380 Macpherson Ave. Penthouse

Update: This property was staged and sold by Philip Lago & Jordan Grosman Group in ONE day for 100% asking price! 

A staged property gives buyers confidence. It shows them how to use a space, how large it is and that it's practical for their lifestyle. Our goal is to highlight the benefits of a property and make it feel amazing from the second you walk in the door.  

Why leave potential buyers guessing? 

Here are a few examples of what we did to help transform the space. 

 We switched the designated spaces (living and dining room) to better utilize the layout. 

We switched the designated spaces (living and dining room) to better utilize the layout. 

 Check out those floor to ceiling windows and tall ceilings! By bringing in pieces of the proper scale, potential buyers focus on the benefits of a property, instead of worrying about how to use a space and how large it is. Furniture gives context, which in turns gives buyers confidence! 

Check out those floor to ceiling windows and tall ceilings! By bringing in pieces of the proper scale, potential buyers focus on the benefits of a property, instead of worrying about how to use a space and how large it is. Furniture gives context, which in turns gives buyers confidence! 

 Three words: emotional connecting points. By using lifestyle cues, like a pre-set island, the potential buyer can imagine how they will enjoy the space with friends and family. Take away the guesswork! 

Three words: emotional connecting points. By using lifestyle cues, like a pre-set island, the potential buyer can imagine how they will enjoy the space with friends and family. Take away the guesswork! 

 The Master Bedroom is one of the most important spaces to stage. Give the buyers a space they can see themselves enjoying! We want this space to communicate comfort, luxury and zen. 

The Master Bedroom is one of the most important spaces to stage. Give the buyers a space they can see themselves enjoying! We want this space to communicate comfort, luxury and zen. 

 Contrary to what many assume, furniture actually makes a space appear larger! It's tough to imagine what can fit in a space when it's empty. 

Contrary to what many assume, furniture actually makes a space appear larger! It's tough to imagine what can fit in a space when it's empty. 

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Let us know what you think in the comments! :) 

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Staged for Philip Lago of PSR