Before & After: Staging the 380 Macpherson Ave. Penthouse

Update: This property was staged and sold by Philip Lago & Jordan Grosman Group in ONE day for 100% asking price! 

A staged property gives buyers confidence. It shows them how to use a space, how large it is and that it's practical for their lifestyle. Our goal is to highlight the benefits of a property and make it feel amazing from the second you walk in the door.  

Why leave potential buyers guessing? 

Here are a few examples of what we did to help transform the space. 

 We switched the designated spaces (living and dining room) to better utilize the layout. 

We switched the designated spaces (living and dining room) to better utilize the layout. 

 Check out those floor to ceiling windows and tall ceilings! By bringing in pieces of the proper scale, potential buyers focus on the benefits of a property, instead of worrying about how to use a space and how large it is. Furniture gives context, which in turns gives buyers confidence! 

Check out those floor to ceiling windows and tall ceilings! By bringing in pieces of the proper scale, potential buyers focus on the benefits of a property, instead of worrying about how to use a space and how large it is. Furniture gives context, which in turns gives buyers confidence! 

 Three words: emotional connecting points. By using lifestyle cues, like a pre-set island, the potential buyer can imagine how they will enjoy the space with friends and family. Take away the guesswork! 

Three words: emotional connecting points. By using lifestyle cues, like a pre-set island, the potential buyer can imagine how they will enjoy the space with friends and family. Take away the guesswork! 

 The Master Bedroom is one of the most important spaces to stage. Give the buyers a space they can see themselves enjoying! We want this space to communicate comfort, luxury and zen. 

The Master Bedroom is one of the most important spaces to stage. Give the buyers a space they can see themselves enjoying! We want this space to communicate comfort, luxury and zen. 

 Contrary to what many assume, furniture actually makes a space appear larger! It's tough to imagine what can fit in a space when it's empty. 

Contrary to what many assume, furniture actually makes a space appear larger! It's tough to imagine what can fit in a space when it's empty. 

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Let us know what you think in the comments! :) 

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Staged for Philip Lago of PSR

Before & After: A rustic modern makeover

We are so lucky to work with such amazing people. We had the full support of these awesome clients and because of that we achieved amazing results.

We began the process with a consultation where we performed a detailed room-by-room walk through. This is when we explain which changes should be made and why.

It is important to us that you understand how home staging can help you. It may seem like a lot of work up front, but the investment you make in home staging averages a return of investment of 340% and is less than the cost of your first price reduction

This home sold in one week for 115% of the asking price! 

 Staging furniture should be no more than five years old. Classic design pieces can be an exception if kept in excellent condition. We want the space to feel fresh & exciting! 

Staging furniture should be no more than five years old. Classic design pieces can be an exception if kept in excellent condition. We want the space to feel fresh & exciting! 

LivingRoomAfter
BoonDiningBefore
BoonDiningAfter
BoonEntranceBefore
BoonEntranceAfter
 It's important to remove any personal items that may reveal details about the current home owners. This includes flags, religious symbols & family portraits. We want the potential buyer to envision  themselves  in the space, and no one else. 

It's important to remove any personal items that may reveal details about the current home owners. This includes flags, religious symbols & family portraits. We want the potential buyer to envision themselves in the space, and no one else. 

BoonKitchenAfter
BoonBedroomBefore
 We called this the "pretty" room. It was transformed from a cluttered space into a gorgeous shabby chic master bedroom. 

We called this the "pretty" room. It was transformed from a cluttered space into a gorgeous shabby chic master bedroom. 

BoonNurseryBefore
BoonNurseryBefore2
BoonNurseryAfter
BoonHallwayBefore
BoonHallwayAfter
 The lower level of this home has a separate entrance and washroom. This space has the potential to act as a separate unit, house a nanny, elderly parents or a private family room. It should be shown off! 

The lower level of this home has a separate entrance and washroom. This space has the potential to act as a separate unit, house a nanny, elderly parents or a private family room. It should be shown off! 

BoonLowerAfter
BoonWashroomBefore
BoonWashroomBefore
 The exterior is just as important as the interior! You are lucky to have a backyard in downtown Toronto, it's a great feature and should be emphasized. 

The exterior is just as important as the interior! You are lucky to have a backyard in downtown Toronto, it's a great feature and should be emphasized. 

BoonOutdoorAfter

What do you think of the changes we've made? We would love to answer any questions you might have in the comments! 

Before & After: A family home gets a full makeover

There's nothing better than walking into a consultation and hearing "we trust you and are prepared to do whatever it takes." An investment in home staging can bring a return of 340% and when clients put trust in our expertise they see great results. 

This home belonged to a young family with children. Both working full time, it sometimes became difficult for them to stay on top of all the children's things. Recognizing they couldn't do everything themselves, they brought us in to guide them through the selling process. We de-cluttered, organized painting & repairs, and staged from a newly blank canvas. 

Take a look at the transformation! 

As you can see, a properly staged home photographs much better than one that looks lived in. Our goal is to make your photos stand out against the competition on MLS, to get buyers into your home, to encourage a bidding war, and get it off of the market quickly! 

Let us know your thoughts in the comment section below! 

Before & After: On The Danforth

Our clients in the Danforth knew the importance of home staging and weren't afraid to take the necessary steps to help their property shine. From painting and home repair, to re-design and accessorizing, we did it all and got results. This property sold in less than a week for 120% of the asking price. Great experience with great people. 

Before & After: Loft living

90% of home buyers look online first to decide if they're interested in a property.

In an industry where photos and first impressions are everything, home staging has quickly become the professional standard. Show your home in its greatest light. Most people cannot see past your personal belongings and style and will dismiss your property if they cannot imagine themselves living in it.  Home stagers create a neutral, "catalogue-chic" design to open your space to a larger pool of buyers.

More buzz means higher demand, more bidders, and your home selling quickly and for top dollar.