Credenza Styling with Guff Furniture

We had the pleasure of partnering with Guff Furniture, in Toronto, to demonstrate three unique ways to style a credenza or sideboard. 

What style do you prefer? Let us know in the comments below! 

Staging 101: Project Montrose

In this video Justine discusses the staging strategies that sell.

Including:

  • Creating a strong first impression
  • Adding punch with colour 
  • Keeping the original character 
  • Creating layers of interest
  • Staging an inviting master bedroom

Do you have any questions about staging? We would love to hear them in the comments! 

Staging for the target buyer

When staging a property the number one consideration is who the target buyer will be: bachelor, young professional, family, retired couple. It's always important to design the space to reflect their needs and ideals. How can they best benefit from this space?

We targeted our design towards a stylish professional. A natural host. Sophisticated. To achieve this look we chose sculptural accent pieces and accessories, modern clean lines, and a CB2 bar cart. 

Think of all the spaces we could stage if we actually moved this quickly!

We would love to hear your thoughts in the comments!

Preparing your home for the Spring market

Spring is a great time to sell your property. The weather is getting nicer, hibernation has ended, and buyers are ready to see what's out there. Last week I had the opportunity to meet with Keller Williams Sales Representative Paul Greenberg to discuss how to prepare your home for this hot market. Take a look at the video: 

Here are a few notes from our discussion. 

When preparing your home for the spring market you should focus on: 

Curb Appeal

First impressions are everything, including your property's curb appeal. As the snow begins melting, your exterior might look a bit disheveled and dirty. Although the grass isn't yet green, and the flowers haven't blossomed, buyers still consider your outdoor space as an important part of the package. With the onset of spring, many are excited about how they will use patios, lawns and backyards as the weather changes.  A simple way to tidy up is to power hose everything: driveways, windows and patios alike. Clean it up and show it's true potential! Adding a simple patio set will be an added bonus. 

 Although there was still snow on the ground, we wanted to highlight the potential of this outdoor space. By adding a few artificial trees, we drew the eye to the patio, and demonstrated how it could be beautified in the warmer months. Now that spring is approaching I would definitely add some outdoor furniture. The weather doesn't have to be perfect to highlight an outdoor space! 

Although there was still snow on the ground, we wanted to highlight the potential of this outdoor space. By adding a few artificial trees, we drew the eye to the patio, and demonstrated how it could be beautified in the warmer months. Now that spring is approaching I would definitely add some outdoor furniture. The weather doesn't have to be perfect to highlight an outdoor space! 

Moving Inside

I always recommend freshly painting any property when selling. A fresh coat of paint gives the impression that the property is well maintained and makes it feel fresh and new. My go-to is Benjamin Moore's Decorator's White . It's a bright white paint with a grey undertone. It makes the space feel bright and is a great blank palette for the potential buyer to imagine their lives. 

 The fresh coat of Decorator's White paint brightened this space and made it feel fresh and clean. 

The fresh coat of Decorator's White paint brightened this space and made it feel fresh and clean. 

Spring Cleaning 

De-cluttering and de-personalizing are important steps in preparing your home for sale. Spring is a natural time to take these steps. We want buyers to imagine themselves living in your property, not what your life is life. Determine what you can keep, throwout, donate and sell. This is a great first step to prepare for your own move as well. 

 Clear the space of any personal items or clutter to show it's true potential. This living room looks much larger without all of the extras.

Clear the space of any personal items or clutter to show it's true potential. This living room looks much larger without all of the extras.

Fresh Floral

Nothing says spring like a fresh bouquet of flowers. It's an exciting time of year, so why not embrace this excitement in your listing. Fresh floral makes any space feel like a comfortable home. Floral is always a great idea. 


 Fresh floral leaves this bathroom feeling hotel chic and inviting. 

Fresh floral leaves this bathroom feeling hotel chic and inviting. 

I would love to hear about your experience with the spring market! Please leave any questions or comments below! 

Before & After: A rustic modern makeover

We are so lucky to work with such amazing people. We had the full support of these awesome clients and because of that we achieved amazing results.

We began the process with a consultation where we performed a detailed room-by-room walk through. This is when we explain which changes should be made and why.

It is important to us that you understand how home staging can help you. It may seem like a lot of work up front, but the investment you make in home staging averages a return of investment of 340% and is less than the cost of your first price reduction

This home sold in one week for 115% of the asking price! 

 Staging furniture should be no more than five years old. Classic design pieces can be an exception if kept in excellent condition. We want the space to feel fresh & exciting! 

Staging furniture should be no more than five years old. Classic design pieces can be an exception if kept in excellent condition. We want the space to feel fresh & exciting! 

LivingRoomAfter
BoonDiningBefore
BoonDiningAfter
BoonEntranceBefore
BoonEntranceAfter
 It's important to remove any personal items that may reveal details about the current home owners. This includes flags, religious symbols & family portraits. We want the potential buyer to envision  themselves  in the space, and no one else. 

It's important to remove any personal items that may reveal details about the current home owners. This includes flags, religious symbols & family portraits. We want the potential buyer to envision themselves in the space, and no one else. 

BoonKitchenAfter
BoonBedroomBefore
 We called this the "pretty" room. It was transformed from a cluttered space into a gorgeous shabby chic master bedroom. 

We called this the "pretty" room. It was transformed from a cluttered space into a gorgeous shabby chic master bedroom. 

BoonNurseryBefore
BoonNurseryBefore2
BoonNurseryAfter
BoonHallwayBefore
BoonHallwayAfter
 The lower level of this home has a separate entrance and washroom. This space has the potential to act as a separate unit, house a nanny, elderly parents or a private family room. It should be shown off! 

The lower level of this home has a separate entrance and washroom. This space has the potential to act as a separate unit, house a nanny, elderly parents or a private family room. It should be shown off! 

BoonLowerAfter
BoonWashroomBefore
BoonWashroomBefore
 The exterior is just as important as the interior! You are lucky to have a backyard in downtown Toronto, it's a great feature and should be emphasized. 

The exterior is just as important as the interior! You are lucky to have a backyard in downtown Toronto, it's a great feature and should be emphasized. 

BoonOutdoorAfter

What do you think of the changes we've made? We would love to answer any questions you might have in the comments! 

Behind the Scenes: Staging a soft loft at 380 Macpherson Ave.

The details are not the details. They make the design.
— Charles Eames

A lot of thought and planning goes into each and every staging job.

Strategic Staging is more than just decorating. It means considering every detail: the target market for the area, which features to enhance, what lifestyle to promote, as well as current decorating trends. We aim to show properties at their greatest potential so they sell quickly and for more money.

After we determine these variables, the creative process of styling begins (our favourite part!).

Here's a behind the scenes look at what decorating a property for sale looks like:

Teamwork! Staging 213-380 Macpherson Ave for one of our favourite clients, Rebecca Arscott of Keller Williams. 

Check out the final shots: 

Let us know what you think in the comments! 

How To: Paint it black

Painting a room, wall or anything black is a bold move. Whether you're looking for drama, elegance or emphasis, this dark shade can transform any space. While tall ceilings and light filled rooms call for dark accents, black can also make a small space chic and cozy. 

Here are a few tips on how to make black work in any space:

Accentuate architectural details

Emphasize the design features of your home by highlighting them in black.

Contrast

Black is a sleek background for contrasting colours and helps brights really pop! 

Add warmth & depth 

A black accent wall can add warmth and depth to a large impersonal space. 

Show off art

Doesn't the art pop on the dark walls! So gorgeous. 

Tip: painting outdated wood panels black makes a space appear more modern. 

Are you courageous enough to make this move? Share your thoughts below!

How To: stage small spaces

As condo prices rise more people find themselves living in smaller spaces. For the organizationally challenged this might be discouraging, however, making it work doesn't have to be difficult. 

By combining "condo sized" furniture, smart storage and thoughtful design you can have it all. Whether staging to sell or decorating your a home, the following tips can make a big difference in your success: 

Go vertical 

Whether using upright furniture or adding floating shelves, don't let your wall space go to waste. You can decorate them with rotating displays or wicker baskets to add storage.

Let the eye travel

Keep your furniture visually light to make the space feel larger. Glass, lucite and acrylic are ideal to let the eye wander. It's like they're not even there! 

Embrace open storage

 via  bhg.com  

via bhg.com 

Make your storage a design feature with an industrial metal shelving unit. Use uniform jars, baskets and plates to keep it from looking busy and display your appliances as decor. 

Add an entry

 via  bhg.com  

via bhg.com 

Small condos, studios or lofts are often one large room and it can be difficult to create intimate spaces. Make your home more appealing by creating designated areas, or adding rooms. A great example is using a chair, bench, console or bookshelf to add an entry way. Area rugs are also a great way to define and anchor a room setting. 

Forgo the coffee table 

Get creative in the living room. Use side tables, nesting tables or even wooden logs to create space. Having the option to move things around makes the space feel less restricting. 

Mirrors can do wonders 

Mirrors can be used to make a space feel larger and add instant light. Hang them on the wall, lean them on the ground, cluster them or use mirrored furniture pieces to enlarge little spaces. 

Painting a room in light colours and keeping furniture neutral will also open up your space.

Hopefully these hints will help you make a home of your small space. 
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Have any of these tricks helped you? Share any advice or feedback in the comments below!