Staging 101: Project Montrose

In this video Justine discusses the staging strategies that sell.


  • Creating a strong first impression
  • Adding punch with colour 
  • Keeping the original character 
  • Creating layers of interest
  • Staging an inviting master bedroom

Do you have any questions about staging? We would love to hear them in the comments! 

Behind the Scenes: Staging a soft loft at 380 Macpherson Ave.

The details are not the details. They make the design.
— Charles Eames

A lot of thought and planning goes into each and every staging job.

Strategic Staging is more than just decorating. It means considering every detail: the target market for the area, which features to enhance, what lifestyle to promote, as well as current decorating trends. We aim to show properties at their greatest potential so they sell quickly and for more money.

After we determine these variables, the creative process of styling begins (our favourite part!).

Here's a behind the scenes look at what decorating a property for sale looks like:

Teamwork! Staging 213-380 Macpherson Ave for one of our favourite clients, Rebecca Arscott of Keller Williams. 

Check out the final shots: 

Let us know what you think in the comments!